Premier and Virgin launch US multi-centre campaign
Premier Holidays has joined forces with Virgin Atlantic to launch a tactical campaign promoting tailor-made holidays to the US.
The new campaign highlights the top-selling itineraries in the US, with a selection of tactical offers providing added value, huge savings, special air fares and promotional marketing material for agents.
The offers, available until October 31, include a seven-night New York/Las Vegas twin centre for £999 per person, saving £484 and a seven night New York/Miami stay from £1,049 per person, saving £430 per couple.
Travel agents can also benefit from Premier Holidays’ agent incentive, earning £25-£150 for every inclusive USA booking made, dependent on booking value.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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