Premier Holidays joins AITO

Thursday, 04 Dec, 2025 0

Premier Holidays has become the newest supplier member of AITO.

It comes as founding member Sunvil leaves the association.

“We are thrilled to welcome Premier Holidays. Their 90 years of specialist expertise and commitment to high-quality, meaningful travel resonate strongly with our own values as we approach AITO’s 50th anniversary,” said AITO Head of Membership Emma Taylor.

Premier Sales and Marketing Director Debbie Goffin added: “As we enter our 90th year, this strengthens our foundation and reinforces our promise to both our travel agent partners and customers.”

Sunvil departs after nearly 50 years as a AITO member.

Sunvil Group sister brand Planet Holidays has also chosen not to renew its AITO membership.



 

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



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