Prince George becomes new poster boy for Britain
Just hours after the birth of Prince George, VisitBritain has turned him into a new poster boy for Britain in the hope that his arrival will prompt people to visit areas with connections to the younger royals.
The tourist board has unveiled a poster featuring the now iconic photo of Will, Kate and their new son, George Alexander Louis on the steps of St Mary’s hospital under the slogan ‘Welcome to Britain’.
The poster adds: "Many congratulations to the Duke and Duchess of Cambridge on the birth of their baby boy."
The image will be used in online and print campaigns around the world, including the USA, Canada, Brazil, Australia, China and Japan.
Immediately after the birth of the new baby prince, VisitBritain began highlighting parts of the UK with links to the royal couple to encourage visitors to book holidays to areas with Kate and Will connections.
These included Norfolk, because Anmer Hall, a few miles east of the Queen’s grand Norfolk estate, Sandringham, will be William and Kate’s new country retreat.
Other areas with William and Kate connections include Eton, where the Prince went to school, St Andrews university where the couple met as students and the Welsh island of Anglesey where they lived while Williiam served as a pilot.
VisitBritain said: "With the birth of the Prince of Cambridge, we’re looking to highlight Britain globally as the ideal family destination, with plenty to do whatever your generation!"
By Linsey McNeill
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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