Promoting productivity, not luxury

Monday, 28 Jul, 2009 0

Hoteliers and other groups are trying to contradict the image of lavish meetings with promotions that include The Ritz-Carlton Hotel Company’s program called “It’s not Extravagant, if it Produces Results.”

“Not every company in America has accepted TARP money, and even if they have, meetings and incentives are an integral part of corporate success in America. Getting together and celebrating success is the American way,” said Liza Kubik, director of public relations, the Ritz-Carlton Lodge, Reynolds Plantation.

“As companies look ahead, we are encouraging organizations to realize the value of a truly results-oriented meeting,” said Bruce Himelstein, corporate senior vice president, sales and marketing.

Room rates start at $159 for the Meetings Within Reach program (with some stipulations) that include:

• Daily continental breakfast
• General session meeting room
• High speed internet access in one meeting room
• 20 per cent savings on audio visual needs
• Select suite upgrades
• Meetings must be booked by September 30 and held by December 31, 2009

The company is targeting the third and fourth quarters of 2009 to encourage new meetings, as well as the rebooking of events cancelled in the wake of the recession.

“The Ritz-Carlton uniquely creates environments that maximize productivity and efficiency of meetings, and pride in your employees; our efficiency and excellence in planning and execution are second to none,” Himelstein said.

by David Wilkening
 



 

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