Qantas goes pink………..
To mark the commencement of its Diamond Partnership with the National Breast Cancer Foundation (NBCF) Qantas Executive General Manager, Mr John Borghetti, announced today that the airline’s pink Bombardier Q400 aircraft would play an important role in spreading the message of prevention and treatment of breast cancer to people in regional Australia.
“Statistics show that awareness of breast cancer treatment and prevention options in regional Australia is significantly less than in city areas,” Mr Borghetti said.
“We hope that our partnership with the NBCF, and our activities in regional Australia involving this aircraft, can increase awareness and also raise vital funds for breast cancer research.”
The pink aircraft, one of QantasLink’s new 72-seat Q400s, was officially unveiled at a breakfast at the Qantas Jet Base in Sydney this morning by Mr Borghetti and NBCF Chair, The Hon Roslyn Kelly AO.
Ms Kelly said that the ultimate goal of the NBCF was to raise enough money to fund a cure for breast cancer.
“As a nation, we have all the ingredients to successfully push onwards towards the prevention and eventual cure for breast cancer,” she said.
“I am delighted that QantasLink has joined this challenge and is committed to helping our organisation carry this important message across regional Australia.”
Mr Borghetti said the aircraft would operate services across QantasLink’s regional network and would also transport a number of NBCF ambassadors to attend Pink Link days around NSW, Queensland, Victoria, ACT and Tasmania.
“Pink Link days will be an important opportunity for regional communities to learn more about the work of the NBCF and how they can become involved for the good of their own community,” he said.
He said that QantasLink would also donate $1 for every passenger travelling on QantasLink services in October to the NBCF.
Donation envelopes will also be available in QantasLink aircraft seat pockets.
QantasLink currently operates around 2,000 flights each week, serving 50 metropolitan and regional destinations throughout Australia.
NBCF is the leading Australian not-for-profit organisation promoting and supporting breast cancer in all its forms.
Report by The Mole
John Alwyn-Jones
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