Qantas inks another state deal
Qantas has taken the total joint investment in tourism to $72 million over three years following its latest deal, a $12 million tourism cooperative agreement to market Victoria as a holiday destination internationally and within Australia.
The agreement follows similar deals between Qantas and New South Wales, Queensland, Western Australia, Tasmania and the Northern Territory.
Qantas began doing deals with state agencies after a fall-out with Tourism Australia over the role of chairman and former
Qantas boss Geoff Dixon and his consortium, who reportedly sought to influence Qantas strategy and drive a leadership change.
The joint marketing agreement with Victoria will target visitors from the United Kingdom, United States, Singapore, Indonesia, Hong Kong, China, New Zealand and Australia.
The partnership will include campaigns in key international markets including advertising special airfares and promotions around major events and activities.
The agreement will also have a strong focus on digital platforms including online and social media.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive