Qantas said to be thinking of dumping the flying kangaroo
Global media reports say that the famous flying kangaroo that has graced the tails of Qantas aircraft since World War II could be getting the chop, with Qantas last night confirming rumours that it was updating its image, which may include the revamping or even the elimination of one of Australia’s iconic logos.
“We are always looking to ensure our product and image remain contemporary and relevant,” a Qantas spokesman told the Daily Telegraph, adding “I can’t say anything more at this stage.”
The news comes as the Qantas board met yesterday for the first time since the failed $11 billion private equity bid to take over the airline in May, with the company reported to be considering setting up a separate body to own its fleet of more than 200 planes, as well finding new board members after its chairman Margaret Jackson announced plans to step down.
The kangaroo first appeared on Qantas aircraft in 1944 and was said to be derived from the design on the Australian penny, with the wings added to the logo a few years later remaining there until 1984, when the current design was introduced.
Industry bulletin boards were abuzz with speculation about possible changes, although the prevailing sentiment was that Qantas would keep their famous ensign in some form.
News of the proposed change has drawn attention around the world, including stories on Canada’s Globe and Mail and Reuters India.
Qantas shares closed down 6c at $5.63 yesterday.
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Report by The Mole
John Alwyn-Jones
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