Qatar and Western Australia target agents with marketing campaign
Qatar Airways and Tourism Western Australia have launched a major marketing campaign aimed at the travel trade to promote the airline’s new daily flights from the UK to Perth.
They hope the campaign will establish Western Australia as a ‘must visit’ destination.
It will involve co-operative campaigns with trade partners, familiarisation trips, digital advertising and media partnerships.
The new service starts from December 1, from London Heathrow and Manchester via Doha, and takes just over 19 hours.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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