QF, TA singing from the same songsheet
Qantas and Tourism Australia today announced a new three year AUS$44 million partnership to market Australia internationally as a tourist destination.
The Memorandum of Understanding (MOU), announced at the Australian Tourism Exchange in Adelaide, covers activity over the next three years including international cooperative marketing campaigns, major trade events, business events and public relations activities.
Qantas group executive commercial, Rob Gurney, said this agreement was a partnership, which would deliver significant benefits for the tourism sector in Australia.
“Qantas is Australia’s national airline so it makes sense that we would partner with Tourism Australia to promote Australia as a tourist destination,” Mr Gurney said.
“Qantas carries millions of passengers each year with our extensive domestic network taking people across Australia from our largest cities to our smallest towns.
“Qantas is an enthusiastic supporter of the Australian tourism industry spending in excess on AUS$90 million dollars in the last financial year to promote Australia.
“We look forward to working with Tourism Australia on this cooperative activity to strengthen Australia’s position as a desired tourism destination and covert that desire into visitation,” Mr Gurney said.
Tourism Australia managing director, Andrew McEvoy, said today’s announcement recognised the importance of the Tourism Australia Qantas partnership to Australia’s tourism marketing effort.
“No other airline in the world puts Australia at the heart of everything it does and that’s why the partnership with Qantas is critical to the future tourism growth,” Mr McEvoy said.
Philip Thorniley
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive