Radisson Hotel Group adds new brand, renames loyalty program
The recently rebranded Radisson Hotel Group has unveiled more changes.
The company, until recently known as Carlson Rezidor Hotel Group, is ditching one brand, adding a new brand, and revamping its loyalty program.
The Quorvus Collection soft brand will be replaced by the Radisson Collection in the summer.
The Radisson Collection portfolio will launch in 14 locations, in Europe, India, Russia the Middle East and Africa.
Most are conversions from existing brand Radisson Blu, while five are independently run properties under the Radisson Collection.
Radisson Collection hotels are ‘united by exceptional design and experiences across dining, fitness, wellness and sustainability,’ the company says.
In addition the Club Carlson loyalty program will be replaced with Radisson Rewards, with new tier names and lower qualifying criteria for each level.
The Radisson Rewards Club tier replaces the existing Club Carlson Red, while the corresponding new Silver and Gold tiers will require fewer stays to reach than the current program.
The elite level Club Carlson Concierge tier is being renamed to Platinum.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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