Rebrand for Holiday Hypermarkets
The revamp is designed to offer customers specialist service combined with a range of differentiated holiday experiences.
· a welcome desk to greet and assist customers on arrival
· huge holiday imagery on backdrops behind sales areas
· dedicated family zones with bench style seating for the whole family
· dedicated cruise zone
TUI UK retail director Kathryn Ward said: “We have a fantastic concept but our aim is to update the Holiday Hypermarkets to ensure that they remain relevant to our target audience.
First opened in July 1996 before being bought by First Choice in April 2000, Holiday Hypermarkets were re-branded First Choice Holiday Hypermarkets in 2002.
by Phil Davies
Phil Davies
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