Report Says Green Hotels Get Happier Guests
Saturday, 09 Aug, 2009
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The JD Power report has indicated that awareness of green programs has increased significantly and this awareness has a strong positive impact on client satisfaction.
The just-released JD Power study includes the following key findings:
Guest awareness of property-initiated “green” programs has increased significantly in 2009, with 66 percent of guests stating that they were aware of their hotel’s conservation efforts, compared with 57 percent in 2008. Among these guests, 72 percent say they participated in their hotel’s conservation programs.
Awareness of “green” programs has a strong impact on overall hotel guest satisfaction. On average, satisfaction is more than 160 points higher among guests who report being aware of their hotel’s green programs, compared with guests who are unaware of them.
The proportion of hotel guests making reservations online has decreased slightly in 2009, to 54 percent from 57 percent in 2008.
The 2009 North America Hotel Guest Satisfaction Index Study is based on responses gathered between June 2008 and June 2009 from more than 66,000 guests who stayed in a hotel between May 2008 and June 2009.
Now in its 13th year, the study measures overall hotel guest satisfaction across six hotel segments: luxury, upscale, mid-scale full service, mid-scale limited service, economy/budget and extended stay. Seven key measures are examined within each segment to determine overall satisfaction: reservations; check-in/check-out; guest room; food and beverage; hotel services; hotel facilities; and costs and fees.
Valere Tjolle
Valere
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