Revamp of trainline business website
Monday, 05 May, 2010
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Thetrainline.com is revamping its website for business travel agents with increased visibility of the cheapest available tickets.
The company claims the website has been given a cleaner look and feel with enhanced technology, new tools, improved usability and increased functionality.
Pages have been reduced by 30% in an effort to speed up the booking process. Card payment details are saved making subsequent purchases faster.
Improved visibility of fare options – including singles and returns displayed alongside each other – and a journey summary box detailing the savings made have been designed to help users make informed purchases.
The roll-out is to be completed during the summer.
Sales and distribution director Adrian Watts said: “The enhanced business site displays available fares in a cleaner and more concise format, clearly highlighting the cheapest ticket option.
“The improved layout actually makes it harder to book more expensive fares, therefore helping to drive customer savings up and their expenditure down.”
Watts added: "Our enhanced business site makes buying train tickets quicker and easier for both travel managers and ticket bookers.
“This, combined with our money saving tools like Best Fare Finder and Ticket Alert, is bringing significant additional savings to our customers.”
by Phil Davies
Phil Davies
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