Rex lays into Qantas’ refund policy with contentious newspaper ad
The long-time feud between Qantas and regional carrier Rex has taken a new twist
Rex has taken out a full page ad in a newspaper displayig screenshots of social media posts from angry Qantas customers complaining about Qantas’ refund policy.
Rex is doubling down on its outspoken criticism of Qantas and offering customers an alternative with its ‘Covid refund guarantee.’
"Rex believes that it is extremely important for the airline industry to do as much as they can to instil confidence in people to book and pay for a flight," said Rex deputy chairman John Sharp.
Sharp accused Qantas of ‘undermining confidence by making it extremely difficult’ for customers to claim refunds.
"We think it’s important that Qantas lives up to the standard set by others," he said.
Qantas hit back. "Despite Rex’s repeated attempts to drag Qantas into a public slanging match, our focus will remain on our customers and our people," it said.
The newspaper ad is just the latest move by Rex to rile its much larger rival.
It accused Qantas of ‘aggressive predatory moves;’ to force Rex out by dumping excess seats in the market.
The public spat also forced competition regulator ACCC to review Qantas’ practices.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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