Rise in tourism to Cuba predicted as country comes out of the cold
Caribbean leaders have welcomed the restoration of full diplomatic relations between the US and Cuba, announced last month by Presidents Obama and Castro, saying it will increase tourist arrivals to the islands.
The Caribbean Tourism Organisation suggested the move would lead to a rise in the number of American holidaymakers visiting Cuba, which has been effectively closed to US tourism for the past 50 years.
The CTO was looking forward to engaging Cuba in its programmes in the United States, which is the region’s biggest source market, sending over 12 million visitors last year.
"Any opportunity to substantially increase that number will be welcomed," it said in a statement.
Cuba has been a member of the CTO since 1992 and has been included in its marketing efforts in Canada, Latin America and Europe but never before in the US. The closest it came was in 2002 when the CTO managed to secure a visa for the then Cuban coordinator of international affairs in the country’s ministry of tourism to attend Caribbean Week in New York.
Following the restoration of diplomatic relations between Cuba and the US, the CTO said it anticipates ‘much broader participation in all CTO-organised events’.
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