Routehappy, OpenJaw merging merchandising platforms
Routehappy is teaming up with Irish airline merchandising platform OpenJaw Technologies to integrate their respective technologies.
The tie-up will improve the flight shopping experience by matching personalized offers with the appropriate rich content, using IATA NDC standards.
OpenJaw’s NDC-standard platform which offers personalized pricing will be combined with Routehappy Hub’s rich content which includes descriptive text on inflight amenities, product photos, and virtual tours.
The companies expect the merged platform will ultimately improve booking conversions, upselling and ancillary product sales.
"Visually engaging, targeted, and personalized merchandising benefits the entire industry. Airlines can increase upsell and conversion, while having more control over their brand; and flyers and agents receive detailed, compelling content that makes the flight shopping experience easier and more relevant," said Robert Albert, CEO of Routehappy.
The collaboration was brought about after a request to integrate the platforms from mutual airline customers.
The integration will be completed later this year.
"The partnership with Routehappy will enhance OpenJaw Technologies’ ability to deliver rich content to airline customers via IATA NDC enabled channel partners," said Kieron Branagan, CEO of OpenJaw.
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