Ryanair complains against advertising body
A formal complaint has been lodged by Ryanair to the Office of Fair Trading over the Advertising Standards Authority.
The budget carrier is angry over seven rulings against it by the advertising standards body over two years.
The airline claims the ASA has repeatedly failed to adjudicate on its advertising in an “independent or impartial†manner.
A Ryanair spokesman said: “We are calling on the OFT to examine this catalogue of mal-administration, bias and incompetence by the ASA, and require in future that the ASA rules on Ryanair’s adverts in an independent, impartial, fair and reasonable manner.
“Fairness and impartiality is the least that advertisers should be entitled to expect from an unelected, self-regulating quango like the ASA and its impartial Director General.
“Sadly Ryanair has received neither over the past two years from the ASA.”
by Phil Davies
Phil Davies
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