Ryanair ‘flouting advertisement ban’
Ryanair is reportedly refusing to accept a watchdog decision that one of its advertisements is misleading for customers. As reported by News From Abroad, the carrier was recently reprimanded by the Advertising Standards Authority (ASA) because of its use of the word “Lyon” in an advert for flights to St Etienne airport, some 50 miles away. The ASA made its order to change the wording following a complaint by a customer who says she was stranded because she misunderstood the Ryanair advertisement. But, according to The Guardian newspaper, the carrier has “no intention” of changing the advert – and indeed, it had already repeated the advert on Sunday. A spokeswoman reportedly told the newspaper: “The ruling is absolute nonsense. The destination is clearly stated and there is no confusion with the 24 million passengers we carry. We will not be amending our policy.” The ASA told the newspaper that its compliance team was “investigating the banned advertisements”.
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