Ryanair takes on Booking.com
Ryanair is holding an open day for hoteliers, offering them the chance to list their rates and availability on its Ryanair Rooms website.
It claims the website will give them access to 130 million customers on Ryanair Rooms Direct, which attracts 50 million visitors a month.
The site ‘offers hotels the opportunity to avoid the high commission paid to Booking.com’, said Ryanair, adding that it wouldn’t bid on companies’ brand names or its keywords on Google Adwords.
To drive demand, it will pass on commissions to customers as travel credit to spend on Ryanair flights.
The event will take place on February 19 at the De Vere Grand Connaught Rooms.
Director of ancillary revenue Greg O’Gorman said: "We are pleased to announce the first in a series of ‘Ryanair Rooms Direct’ open days in cities across Europe, the first of which will be held in London in February, to give even more hotels and guesthouses the chance to sign up with Ryanair Rooms Direct.
"Hotels can list their inventory for the lowest commission available in the market, and find out how they can promote their properties directly on Ryanair.com to 130 million annual customers in 33 countries across Europe.
"Ryanair.com is well on the way to becoming the ‘Amazon of Travel’, with over 600 million visitors per year, so this is a great opportunity for accommodation providers to get into bed with us, and offer their inventory to more people than ever before."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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