Ryanair ticked off over Dusseldorf branding
Carrier told its German marketing campaign was deceptive advertising
Ryanair has been told that it cannot refer to an airport as Dusseldorf – because it is more than 40 miles away from the city itself. According to a report on the BBC News website, a German court this week told the carrier that its term Niederrhein Dusseldorf represented deceptive advertising because the airport is too far from the city.
While the decision only applies to Ryanair’s marketing in Germany, the decision will no doubt please some campaign groups who have long complained about the practice of suggesting destination airports are closer to major cities than they really are.
James Fremantle, of the Air Transport Users’ Council, told News From Abroad: “This is definitely a common complaint from customers – the problem is that regulators can designate half a dozen airports to the same city. There is nothing wrong with Ryanair using these secondary airports but they must make it clear to the passengers where they are.”
A Ryanair spokesman made the following statement: “We have no complaints from the 50,000 customers who have used this airport and have taken advantage of our low fares. Obviously there are airlines in Germany that are interested in protecting their markets.”
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