Ryanair claims passengers will find its booking process 20% faster following the introduction of new digital technology.
According to the developer, software company Comtrade, the launch of myRyanair means the airline can fill four Boeing 737s every minute at peak booking times.
Working in a similar way to Amazon, the application allows customers to create a personal profile, securely store payment and passport details and search flights.
Based on a customer’s personal profile, myRyanair can help with other travel components, from booking hotels and car hire to linking customers with other passengers with whom they can share a taxi from the airport.
It can also remember what plane seats customers prefer or offer restaurant suggestions for their destination.
Ryanair hopes myRyanair will ‘disrupt and transform the aviation industry’ by becoming a ‘digital travel company with pioneering, customer-focused technology’.
"In the future, I see Ryanair as a digital travel leader that happens to have an airline attached to it," said John Hurley, Ryanair’s chief technology officer.
"We want to use technology to personalise the user experience for our increasingly tech-savvy customer base and myRyanair is very strategic and central to that vision."
Ryanair aims to grow its passenger numbers to 180 million a year by 2024 and believes myRyanair will play a central role in that growth.
