Sabre stakes claim in agentic AI for travel
Sabre Corporation just unveiled its first agentic solutions for travel.
Central to the upcoming launch are agentic-ready APIs made possible by a new, proprietary Model Context Protocol (MCP) server.
Sabre says this acts as a universal translator, making the complex language of travel technology understandable to any AI Agent.
Together, these tools unlock the ability for AI to seamlessly shop, book, service and optimize trips in real time.
Sabre says its ambition is to move beyond digital optimisation to solve customer pain-points that typically drain time and patience.
The first capabilities will focus on flights, hotels and post-booking services.
Sabre cities endless possibilities to transform travel with agentic AI.
This includes IROPS Call-Centre Proxy Agent that waits on hold with an airline, secures a same-day rebooking, pays with stored card details and updates the traveller’s calendar automatically.
Also, a Hotel Ops Agent can theoretically call at midnight to confirm a late arrival, ensures the room isn’t resold and arranges oat milk for breakfast; or an Agent-to-Agent Collaboration Agent that works directly with another agency’s AI to finalise complex changes.
Underpinning this innovation is Sabre IQ, the company’s systemic AI layer.
Sabre IQ has advanced from powering retail optimization to using Large Language Model (LLM) technology.
Its travel intelligence capabilities are built on Sabre’s Travel Data Cloud – developed with Google – and containing more than 50 petabytes of historical and real-time signals, all aggregated, anonymized, and encrypted through Sabre’s access control mechanisms.
“There’s a difference between being smart and being truly intelligent at scale,” said Garry Wiseman, Sabre Chief Product and Technology Officer.
“With our new MCP server and agentic-ready APIs we’re planting a stake in the ground. This is the smartest enterprise AI solution in travel.”
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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