Sabre to launch travel industry’s first B2B app store
Sabre is building what it claims will be the world’s first business-to-business app store for the travel industry.
Scheduled to open in the next few months, the Sabre Red App Centre claims to be the first online marketplace to connect travel buyers, including travel agencies, travel management companies and leisure operators, with third- party developers.
“The Sabre Red App Centre will open up a new world of possibilities for the travel industry and bring endless opportunities for creative and original applications to be brought to the market quickly,” said president of Sabre Travel Network Greg Webb.
“Our agency customers will be able to improve their business and deliver enhanced services for travellers by tapping into the collective creativity of Red App developers from all over the world.”
The Red App Centre will include Sabre-certified Red Apps built by third-party developers, travel buyers and Sabre.
The Red App Centre will connect to the Sabre Red Workspace launched last year for travel agents to book and manage business and leisure travel.
As a result, travel buyers will be able to shop for a range of apps then deploy those applications down to the individual user.
The selected Red Apps become part of the agent’s workspace, leveraging the administrative controls and plug-in capabilities of the Eclipse Rich Client Platform, upon which the Red Workspace is built.
Developers will use the Sabre Red App Developer Toolkit to create the Red Apps.
“Every year, Sabre invests hundreds of millions of dollars and works closely with more than 130 authorised developers to research and develop new products that help our customers compete and win in a complex industry,” said Webb.
“Creating an online B2B marketplace will spur a whole new level of innovation for the benefit of Sabre- connected agencies globally.”
By Linsey McNeill
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
TAP Air Portugal to operate 29 flights due to strike on December 11