Sabre to offer NDC-compliant tools this year
Sabre will add next generation NDC-enabled retailing capabilities this year with the target of ‘several critical milestones’ achieved by the end of 2018.
Already working with Flight Centre Travel Group, Sabre will begin a pilot program with additional agency and airline customers in the third quarter of 2018.
"We’re currently in discussions with a number of airline and agency customers on an NDC-enabled pilot program," said Kathy Morgan, Sabre vice president of strategic initiatives.
"The goal is to collaborate with strategic pilot partners on development and integration with our solutions, testing our end-to-end capabilities to process NDC-enabled offers. NDC standards introduce tremendous opportunity for Sabre’s business, our customers and the industry overall – to the ultimate benefit of travelers."
One milestone is the rollout of the industry’s first Digital Airline Commercial Platform in the fourth quarter, Sabre said.
This will allow airlines to leverage data-driven insights to market their services more efficiently and deliver a more personalized experience.
"To bring the promise of NDC to life, our capabilities will go beyond shopping and booking and will integrate with the retailing, distribution and fulfilment systems that support the travel ecosystem," Morgan added.
Continuing Sabre’s ‘Beyond NDC’ initiative, further enhancements will follow in 2019 including NDC-enabled offer and order management, it said.
Sabre achieved NDC Level 3 capability as an IT provider back in February and aims to achieve aggregator Level 3 certification in 2018.
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