Saga closes Destinology after failing to find buyer
Saga has abandoned plans to sell its ailing Destinology business and closed it down.
The upmarket brand was put on the market earlier this but no buyer has been found.
Reporting its half year results this morning. Saga said the ‘planned sale of Destinology has not taken place as intended’.
"The Group will continue to evaluate its options for this business as part of a plan that would see it not remaining as part of the Group into the future," it said.
But a message on the Destinology website says the business has now closed.
"It is with great regret we have to announce that Destinology Limited is now closed," the message from Managing Director Deborah Windle reads. "Thank you all for your kind support."
It is thought Saga had been close to striking a deal with a potential buyer when quarantine rules wrecked the travel recovery.
It is also understood Saga would have needed to inject significant additional cash into the business with little chance of a profit in the next few years.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airlines suspend Madagascar services following unrest and army revolt
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Airbnb eyes a loyalty program but details remain under wraps