Saint Lucia champions small boutique properties
The Saint Lucia Tourism Authority (SLTA) is launching a bespoke marketing program to specifically support the 400-plus smaller lodging properties in Saint Lucia.
Called the Collection de Pépites, it showcases a broad range of unique places, including local B&Bs, boutiques, inns and luxury villas.
The name originates in the island’s French heritage and means a collection of small pieces or nuggets of gold.
The aim is to guide travellers through the options of staying in a property of 35 rooms or fewer, that may not be as well-known as the island’s hotels and resorts.
Collection de Pépites has a dedicated listings page on the Saint Lucia website where travellers can go to for detailed information on the types of accommodation and search by their specific criteria such as location, family-friendly or price.
Visitors can choose their accommodation and click through to book directly on the providers’ site.
For commissionable properties, agents can book with the properties directly.
SLTA will also assist properties to set up new links with agents in each market.
Lorine Charles-St. Jules, CEO of SLTA said “We are really excited to bring together this collection of wonderful property gems for people to discover. We know from visitor feedback that there is a real demand for these distinct properties,”
All participating properties have been accredited by the SLTA.
Ongoing reviews and checks will take place to ensure quality control and safety management.
President of the Vacation Rental Association, Thomas Leonce said, “We look forward to sharing the many compelling attributes of Collection de Pépites with vacationers both regionally and internationally.”
Initial property listings include: Caille Blanc Villa & Hotel, Jungle Escape Eco Lodge and Rabot Estate by Hotel Chocolat.