Sales dip but prices rise in capital hotels
London hotels saw a dip in both leisure and business passengers last month after surprisingly increasing rates despite the terrorist attacks.
But Deloitte, in its monthly survey, still described the performance as robust and said very few hotels were reporting mass cancellations.
Figures showed revenue per available room was down only 5% in the month while weekend occupancy slipped 11%. But managing partner of hospitality at Deloitte Marvin Rust said price increases has partially offset the decline.
“Critically, data for the last week of July showed that hoteliers had not cut rates in response to the bombings,” he said. “In fact, rates increased 6%, consistent with our expectation that the terrorist attacks would have a relatively short term effect on the London market.
“Weekend occupancy levels are proving the slowest to recover with figures down 11% for the last weekend in July. Rate increases of 3.5% mitigated the overall impact of this drop.”
He said there remains a “misconception” that the tourist industry is most vulnerable to terrorist outrages with GDP and exchange rates fare more likely to be affected.
Rust added the results demonstrated the resilience of the market.
Report by Steve Jones
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025
U.S.A. and Israel attacks on Iran impact air movements in the Gulf (Update 1.00pm CET)
Global tourism exceeds 1.5 billion travelers announces UN-Tourism