.Samoa leisure travel up more than 20% this year
Samoa leisure tourism was up more than 20% from January to May 2025, rising from 21,962 to 26,806.
The holiday travel segment holds the largest market share of visitors at 44%, according to the latest data for the first five months of 2025.
Occupancy rates for most deluxe and standard resorts were notably high during these months.
Tanoa Tusitala Hotel recorded an average occupancy rate of 70.4% from January to May.
“We continue to focus on maintaining service quality and value while adapting to the market where possible. It is encouraging to see the 22.1% increase in holiday travellers,” said Operations Manager, Roneeta Devi.
Visiting Families and Friends (VFR) and those visiting for business also increased by 12.2% and 3.9% respectively compared to 2024.
The New Zealand market remains strong, with the main markets recording the majority of visitors for the quarter.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers