SAS – first in Scandinavia with direct connection to Dubai
SAS says that Dubai’s development into the business and tourism giant that it is today is attracting a large number of visitors every year, with SAS now acting on this demand for non-stop flights from Scandinavia to Dubai, bringing in the first airline to open a direct connection between Scandinavia and Dubai.
The inaugural flight Copenhagen-Dubai will take off October 31, 2007 and will operate three times a week in both directions until March 29, 2008, the launch of this route making it possible to satisfy business as well as leisure travelers’ needs and the timetable is optimized to suit both these groups, whether going on a business trip or on a golf trip.
Dubai is one of the fastest growing cities on earth and while it has already established itself as a quality tourist destination, iy is also ranked as one of the world’s leading trading centres, with the opening of this destination offering the SAS’s customers smooth as well as time efficient travelling to the expanding Dubai market.
Lars Sandahl, Chief Commercial Officer, Scandinavian Airlines International said, “Travel between Scandinavia and Dubai has undergone strong expansion in recent years and is expected to grow further, with Dubai a highly attractive destination for both business and leisure travellers.” “The launch of this route is a part of SAS’s new strategy, the aim of which is to rationalize air traffic and become even better at meeting customers’ needs, with Dubai also offering excellent connection possibilities to destinations in the Middle East, the Indian subcontinent and to Australia, New Zealand and the South Pacific.
He said that travellers will have access to the very best comfort with the newly configured Airbus 340 equipped with SAS comfortable seats and new SAS Business Sleepers, throughout Business Class, with customers on all intercontinental flights able to select between travelling Business Class, Economy Extra or Economy Class. Economy Extra offers a secluded cabin, upgraded service, broader seats and more legroom.
Lars Sandahl said that this SAS system of three classes is said to create freedom of choice and gives customers the possibility to choose the fare and service level that suits their needs on each occasion, yet another exciting initiative from SAS, proving that we are becoming even more responsive to the needs of the modern Scandinavian traveller.”
Scandinavian Airlines International is the long-haul operator of SAS with 1.4 million passengers per year, the fleet consisting of 11 Airbus 330/340 which serves 10 destinations: New York, Chicago, Washington, Seattle, Bangkok, Beijing, Tokyo, Dubai, Copenhagen and Stockholm.
Report by The Mole
John Alwyn-Jones
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