Search agency launches with focus on travel sector
A new search agency launched this week, aimed initially at the travel sector.
It has been set up by Jamie Galloway, former director of Digital at the Central Office of Information, with two business partners.
London-based Bluepost Digital will deliver search engine optimisation (SEO) and social media services.
The agency is already providing its service to Hotels4U.com, part of Thomas Cook UK & Ireland, and On The Beach.
Bluepost Digital claims its search tool “vastly simplifies SEO campaigns, putting the focus firmly on quality contentâ€.
It is in the process of developing another tool to support price comparison campaigns to be launched later this autumn.
“Too many agencies take a ‘smoke and mirrors’ approach to many areas of SEO, such as link building, which is hugely frustrating as a client,†said Galloway.
“At Bluepost we’re going to be very transparent about what we do, how it works, what it will cost and what it will do for you.
“Our Blue-search product will get clients to the top of the rankings on search engines, and build a positive social media footprint to support the process.â€
Bluepost Digital was founded in July by Galloway, Mike Imrie and Ross MacDonald.
It is based in Waterloo, London and has six staff.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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