Searches peak for Caribbean cruises

Monday, 13 Jan, 2014 0

Web searches for cruises to the Caribbean are up 50% according to online search data.

The most queried term in online cruise searches, ‘Caribbean cruises’, rose 50% on the previous quarter’s (August) level, from 14,800 to 22,200 in November.

The recent report from digital marketing agency Greenlight found a total of 2.2 million cruise-related queries were made on Google UK in November 2013.

While brand searches accounted for 59% of the overall total, destination-related searches were 12%, generic 14% and cruise ships 15%.

‘royal caribbean’ and ‘p&o’ dominated the brand searches. Each was queried 135,000 times, accounting for 10% a piece of searches using brand-related keywords.

In natural search, independent cruise agent, Iglucruise.com, was the most visible site overall, attaining a 67% share of visibility.

Royalcaribbean.co.uk was the most visible advertiser in the paid listings achieving a 43% share of visibility.



 

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Diane



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