SeaWorld profits take another dive
Despite discounts and a major marketing push, revenue at theme park operator SeaWorld is still sinking.
Attendance, profit and revenue all fell in the second quarter as SeaWorld admitted ‘brand challenges’ remain, especially in California.
Attendance at SeaWorld’s theme parks fell by 2% from April to the end of June, to 6.5 million.
Net income plunged by a whopping 85% to only $5.8 million this quarter.
"Our attendance for the second quarter declined due to the timing of Easter, record levels of rainfall in Texas and continued brand challenges in California," said CEO Joel Manby.
"These factors were partially offset by improved demand in our other park locations, including Florida."
SeaWorld’s struggles can be traced back to the ‘Blackfish’ documentary of 2013, forcing the company to defend its treatment of marine animals in captivity.
SeaWorld said last year it would expand its killer whale tanks at all three of its marine parks.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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