Secret Escapes launches Lexus campaign
Members-only travel website, Secret Escapes, has partnered with luxury car brand, Lexus, to promote its RX SUV and a bespoke collection of Lexus Escapes UK road trips.
As part of a 10-week campaign, customers will be able to access a Lexus Escapes microsite featuring guides to road trips around Britain and a Lexus collection of hotels, hand-picked by Secret Escapes.
Customers can also see a video diary film of a holiday enjoyed by George Hiles, global head of media at Secret Escapes, and his family, as they make an 800-mile journey in the Lexus from the Cotswolds, through the Peak District and on to the Lake District, staying at design-led hotels along the way.
Lexus is running a competition with Secret Escapes offering the chance to win a break at Another Place in Ullswater, one of the places featured in the Lexus Escapes collection, with use of an RX or RX L during the stay.
There will also be a weekly prize draw in which one Secret Escapes booker will be given a Lexus RX or RX L for their UK trip. Terms and conditions apply.
Alex Saint, Secret Escapes co-founder and CEO, said: “Domestic breaks are such a core part of the Secret Escapes model so it seemed only natural to run a partnership focusing on road trips. The fact that we can now offer our members the use of a Lexus RX for their break this autumn really cements this as a tie-up way beyond a standard ad campaign. This will be incredibly exciting for our members and I can’t wait to see how it evolves."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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