Shangri-La’s mooncake magic
HONG KONG – Shangri-La Hotels and Resorts will launch a China-wide charity mooncake sale from end July to September 14.
The aim is to raise RMB1.5 million (about US$200,000) for its charity partner, Care for Children, an organisation which helps rebuild children’s lives through foster care, including those in need in Sichuan Province.
From Huhhot to Beijing to Guangzhou, 24 Shangri-La and Traders hotels will join forces in this fundraising effort. Care for Children will use the donated funds to train local workers to support foster parents and orphans.
Four mooncakes in two assorted flavours, in red and white lotus paste, are packaged in specially designed Shangri-La metal mooncake boxes in striking silver and red, priced at RMB138 (US$20) each box.
In its first charity mooncake sale last year, Shangri-La sold over 37,000 boxes and helped raise RMB1.6 million (USD206,451) for Care for Children.
Ian Jarrett
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