SIA boosts Sydney marketing
Monday, 16 Nov, 2009
0
A joint marketing agreement aimed at boosting visitor numbers to Sydney has been signed by Singapore Airlines and Tourism New South Wales.
They have each agreed to commit A$300,000 per year over three years to fund marketing programmes.
They will jointly explore and implement activities to promote tourist traffic to New South Wales, using SIA services between Singapore and Sydney.
Sydney was the first city in the airline’s route network to receive the world’s largest commercial aircraft, the Airbus A380, in October 2007.
Major markets for tourist arrivals into New South Wales include the Middle East, India, China, Japan, Singapore, Indonesia, Germany, the UK, France and Russia.
SIA runs 92 weekly flights to five cities in Australia. These include 28 frequencies a week to Sydney, 21 to Melbourne, 19 to Brisbane, 17 to Perth and seven to Adelaide.
by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive