Silk road into action
Delegates from 15 countries define future Silk Road Action Plan
Delegates from over 15 countries and representatives of the United Nations Educational, Scientific and Cultural Organization (UNESCO), the United Nations Development Programme (UNDP) and the World Federation of Tourist Guides Associations, gathered around the 3rd meeting of the Task Force of the Silk Road Task Force (22-23 April, Baku, Republic of Azerbaijan).
The strong link between sustainable tourism and the rich cultural heritage of the Silk Road was a major talking point during the meeting, which agreed on a range of actions to strengthen the Silk Road Programme.
Millions of cross border visits take place between the Silk Road countries, and a clear need has been identified to promote new sustainable tourism products, focussing on three pillars: marketing and promotion, capacity building, and travel facilitation
"Being part of the Silk Road offers destinations a unique opportunity to leverage collaboration on these key areas", said UNWTO Secretary-General, Taleb Rifai, in greeting the Task Force Meeting. "This meeting will enhance cooperation between the countries along the Silk Road, raise the profile of Silk Road tourism and contribute to drive sustainable and responsible development along this amazing route", he added.
During the meeting, the delegates developed a range of creative ideas including the vision of a Silk Road Festival, interactive portal and the concept of creating a Silk Road Tourism Partnership, aimed at promoting the world’s longest trade and culture route.
The consolidated outcomes of the Task Force Meeting will be will report to the 6th International meeting of the Silk Road Programme to be held in China on 1-3 August 2013.
UNWTO Silk Road Programme http://silkroad.unwto.org/en
UNWTO Silk Road Action Plan http://silkroad.unwto.org/en/content/silk-road-action-plan
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