Silverjet makes three senior appointments
All-business class airline Silverjet, due to launch London Luton-New York flights this winter, has announced three appointments to its management team.
Katherine Gershon joins as launch and international development director, George Henderson as IT Director and Tamarah Khatib as UK marketing manager.
Gershon joins from Thomas Cook where she was director of multimedia sales. At Silverjet, she will be responsible for all aspects of the launch, including marketing, website launch, aircraft and terminal refit and developing new routes and markets.
Henderson was previously with Opodo and before that with online travel agency, dreamticket.com and Kuoni. At Silverjet, he will be responsible for the airline’s reservation systems, web site capabilities, mid and back office, and desktop technology infrastructure.
Khatib, previously online marketing specialist of Screwfix Direct, will be responsible for managing the delivery and consistency of the marketing mix across trade and direct consumer distribution channels.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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