Silversea finds Chinese partner to promote its brand
Silversea Cruises has signed an exclusive partnership with Plateno Group in China.
The deal will see Plateno market and sell Silversea cruises in mainland China, Hong Kong and Macau.
"We have long identified China as a key source market and destination for the development of the Silversea brand, and we are proud to be able to partner with the team at Plateno as we embark on this next stage of growth in the region," said Manfredi Lefebvre d’Ovidio, executive chairman of Silversea Cruises.
"Having the right partner to provide market insight and support locally, as well as one who shares our company’s vision, will be key to our commercial success. We are convinced that the team at Plateno are the right team to bring and share in this commercial success by our side."
Zheng Nanyan, chief brand erchitect, chairman of the Board, and founder of Plateno, said: "We look forward to continuing the work Silversea has started in the Chinese market, and are excited to be in a position to be able to introduce the brand to a much broader audience and demographic."
As part of the agreement, Plateno will advertise and sell Silversea cruises throughout the territory and be responsible for the development of the Silversea brand.
Silversea said it will continue to honour all other existing travel agreements with agents in the region.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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