Singapore F1 travel trends revealed
Amadeus, in conjunction with Forward Data SL, a market research and consulting company, has unveiled travel trends, based on global air reservations, that highlight the impact of the Singapore F1 on inbound travel to the Asian city-state.
With just days to go before the qualifying races, the majority of arrivals are expected from Australia, the UK and the USA for the F1 period.
Top trends identified:
– Australia is the recurrent principal source country overall for inbound visitors to Singapore during the F1 with 23% of bookings, followed by the UK (12%) and USA (8%).
– F1 fans from London currently represent the highest number of travellers from any one city (9% of total bookings) during this period. Sydney follows in second place with 8% and Melbourne with 6% of total bookings.
– The UK, Australia and New Zealand show recurrent support for the Singapore F1, but New Zealand F1 fans show double-digit growth in 2012.
– 2012 will see more couples arriving in Singapore with one third of current bookings for the F1 period being held by people visiting Singapore with a partner, up 7% on 2011’s final arrivals into Singapore.
David Brett, president Amadeus Asia Pacific, said the research highlights that the window for air bookings to Singapore is not yet closed, with many more last minute flight, and subsequently hotel, bookings still expected in the run up to the event.
He added, "The Singapore F1 continues to grow in popularity both regionally and globally, and through hosting this level of top-tier sports content, Singapore can reaffirm itself as a key player on the global sporting stage and continue to be a hub for compelling content benefiting both the local community and international fans to enjoy."
Ian Jarrett
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