Singapore out in force at AIME
Singapore is again out in force at AIME in Melbourn next week, with 29 co-exhibitors attending, hoping to attract increased business tourism, retaining its significant share of the lucrative global MICE market.
Kevin Leong, Regional Director (Oceania) for the Singapore Tourism Board told micebtn, “The MICE sector makes a substantial contribution to our economy and as such, we are incredibly focused on keeping our product both fresh and competitive,” adding, “In 2005, Singapore welcomed approx 2.4 million business and MICE visitors, accounting for 27% of total visitor arrivals (8.9million) and in dollar terms, 32% of total tourism receipts came from the MICE sector, equating to SGD$3billion.”
He also said that “While MICE related traffic to Singapore from Australia continues to rise each year, there is real potential to grow this market even further and while Australia currently Singapore’s third largest holiday visitor market our long term goal is to achieve similar visitation levels from MICE travellers.”
In 2006 Singapore embarked on a new BTMICE campaign including the launch of the incentive scheme “BE in Singapore”, as well as a new global branding campaign titled “Singapore, Where Great Things Happen”.
A program was also put in place to target ‘strategic clusters’ or the industries centred around Singapore’s key economic drivers such as: biomedical sciences; ICT (Info communications & Technology); digital media; tourism; banking and finance: environment and water; and transportation and logistics.
The BE in Singapore incentive scheme will support the evolving and varied needs of the BTMICE industry including empowering them to attract, bid for, and grow business events to support Singapore’s strategic clusters.
More specifically, for groups that choose to hold their event in Singapore, those that generate at least 150 visitor nights and stay a minimum of two consecutive nights can qualify for a welcome performance at their social event.
Other options are also available for larger groups, exhibitions or companies who choose Singapore over a period of up to three years including assistance with bidding and lobbying, professional services, event enhancements, overseas event marketing costs, guest keynote speakers’ costs, in-market office set-up and representative retainers.
Report by The Mole from micebtn.
John Alwyn-Jones
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