Singapore Tourism Board to showcase Star Wars themed attactions
Friday, 17 Apr, 2017
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The Singapore Tourism Board has inked a major partnership deal with The Walt Disney Company (Southeast Asia) to bring a series of Star Wars themed events and activities to the Lion City.
The three-year collaboration will showcase Singapore attractions and districts via Star Wars branded entertainment.
Looking to draw locals and visiting tourists, the first event kicks off next month.
Star Wars Day: May The 4th Be With You, takes place at Gardens by the Bay from May 4 to 6 followed by other events later in the year.
At the Gardens by the Bay event, the famous super trees will be transformed by light into multi coloured light sabre trees.
"This partnership is another step in our efforts to anchor world-class entertainment events, and make Singapore the key leisure destination for visitors from South-east Asia and beyond," said Minister for Trade and Industry, S Iswaran.
Officials expect to welcome up to 60,000 visitors over the three days.
Other Disney themes may also be included in future events such as Marvel and Pixar.
"There is a strong pipeline of content coming from Disney, Pixar, Marvel and Lucas over the next three years. There’s lots and lots that we can do," said Alex Baillie, head of marketing and partnerships for Walt Disney.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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