SIXT rewards program arrives in Europe
Germany-based, international provider of high-quality mobility services, SIXT is rolling out its new global loyalty program, SIXT ONE, across Europe following a successful debut in the United States. It marks a major step in the company’s strategy to boost customer retention and recurring revenue.
Initially launching in Germany, Austria and Switzerland, the program will expand to additional European markets by early April. Fully integrated into the SIXT app, SIXT ONE is designed to streamline the customer journey for both business and leisure travelers, combining a digital-first experience with flexible rewards and tiered benefits.
The company piloted the program in the US in late 2025, attracting hundreds of thousands of members within weeks. With its European expansion, SIXT aims to deepen engagement in its core markets while building a scalable global loyalty platform.
A simplified, digital-first loyalty ecosystem
SIXT ONE introduces a four-tier status structure—Silver, Gold, Platinum and Diamond—paired with a unified points system. Customers earn status points and rental points with every qualifying rental, creating a dual incentive to both progress through tiers and save on future bookings.
Status points determine a member’s level and associated perks, while rental points can be redeemed as discounts on future personal rentals.
Higher tiers unlock increasing benefits, including faster vehicle pickup through “Skip the Counter,” exclusive offers, and discounts of up to 20%. Top-tier Diamond members also gain access to dedicated SIXT Diamond lounges and complimentary vehicle upgrades.
Members earn at least one rental point per euro spent, with bonus percentages applied at higher status levels. Points remain valid for 24 months, while achieved status levels are retained through the end of the following calendar year.
Driving loyalty and repeat business
According to Co-CEO Alexander Sixt, the new program goes beyond traditional rewards by creating a seamless and transparent digital experience. By integrating status tracking and rewards directly into the app, customers can monitor benefits and points in real time.
The program also includes status matching with select partner programs across airlines, hotels, credit cards and car rental providers, making it easier for frequent travelers to quickly access higher-tier benefits.
With SIXT ONE, the company is not only incentivizing individual rentals but also fostering long-term customer relationships. The initiative underscores SIXT’s broader ambition to deliver a consistent premium mobility experience worldwide while strengthening repeat usage and brand loyalty.
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