Sky Travel relaunches
The Sky Travel channel is to relaunch as Sky Real Lives later this month while the Sky Travel Shop website will become sky.com/travel from December.
The changes are part of a bid to appeal to a wider audience and Sky Real Lives will move away from travel destination content to human interest stories and documentaries targeting women between 35 and 54.
To make way for Sky Real Lives, Sky Travel will move from channel 253 to channel 659 replacing the existing Sky Travel Shop channel.
Speaking at the Travolution conference BSkyB head of commercial partnerships Charlie Redmayne said: “Changes in the market were making it hard for us to be a travel agent.
“People expect us to be a content business so we decided to focus on the delivery of content and reposition as an aggregator of the best brands.”
When it launches next month, the new sky.com/travel website will feature 300 destination videos with voice-overs.
Redmayne added that television and the online offering would work together to create a ‘virtuous booking cycle’, for consumers where they see something on the television and are inspired to go online or pick up the telephone to find related holidays and deals.”
by Linda Fox
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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