Skytrans, Parker Travel showcase Queensland’s icons
Queensland-owned air carrier Skytrans has launched its new Destinations Guide’ holiday programme, which it says is Australia’s first travel trade-ready programme showcasing regional Queensland.
Skytrans has a fleet of Dash-8 aircraft flying to 24 ports around Queensland and New South Wales on scheduled and charter services.
Three years in the making, the guide has been developed by Skytrans in conjunction with Australia’s tourism business development company, Parker Travel Collection – who will now work with Skytrans to market the campaign worldwide
Managing director of Skytrans, Simon Wild, said, "Destinations allows us to give back to Queensland’s heartland – the old fashioned way – by telling stories that will fire your imagination and stimulate renewed interest in the Queensland outback and Cape York experience."
Todd Parker, managing director, Parker Travel Collection, said the Destinations Guide is "an authentic and compelling insight" into Queensland’s six country regions as well as Skytrans’ two gateway hubs of Cairns and Brisbane.
Each region is clearly identified while incorporating a combination of hotels, touring product and events for standalone sale.
"In its region-by-region showcase, the Destinations Guide takes its cue from major events featured in Tourism Queensland’s Outback Eventures initiative that will then be independently packaged and promoted starting with the Mount Isa rodeo in August," Parker said.
Commission is offered on all product for domestic and international distribution.
Ian Jarrett
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