Sluggish ski sales force operators to discount
Ski operators are being forced to heavily discount December packages because slow sales have left them with thousands of trips still to sell. Operators were expecting a bumper season on the back of heavy snowfalls in Europe and the US last year, but so far that has failed to materialise. Ifyouski.com product manager David Norris said: “Bookings have picked up in the past few days, but before then it was pretty slow. I think there will be discounts throughout the season because companies have added a lot of holidays after a good winter last year.” Ifyouski.com is offering pre-season chalet holidays in Val Thorens, France, departing in December, for £595 per couple, instead of the usual £595 per person. Rival iglu.com also has two-for-one deals in December to Val d’Isere, France for £619 per couple instead of per person. There are also discounts to the United States and Canada, which are expecting an increase in bookings this season because of the strength of the pound against the dollar. A spokeswoman for Crystal, which is offering discounted December packages to Aspen, Colorado, said: “If people are specific about where they want to go, the type of accommodation and dates, then they need to book early. “But, as always, if people are flexible, then there will be deals.”
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