Small Luxury Hotels expands in Asia
Small Luxury Hotels of the World is stepping up its presence in Asia as it strives to achieve its aims of expanding its portfolio and driving better returns for member properties.
“Increasing the geographical spread of the SLH brand is central to our development strategy,†said Paul Kerr, SLH chief executive.
Indicators of strong growth include an increase in reservations of 16 percent year to date in comparison to this time last year and an increase in revenue of 12 percent since January 2010.
Kerr said while revenue had increased, average room rate was still on a par with 2009 and still lower than in 2007.
To complement development in the Asia-Pacific, SLH’s social media and marketing strategy is also making its presence known in emerging markets with a Japanese Twitter page launched last month and three Chinese social networks launched this month.
Additionally, 25 per cent of SLH Facebook followers are from India.
“The transparency of the Internet means it is very quick and easy for customers to establish whether they are getting value for money from a hotel. When they do – or when they don’t – they tell their online friends about it,†said Kerr.
SLH expects to have 525 hotels in 70 countries by the end of the year.
Only five per cent of hotels that apply to SLH are accepted.
Ian Jarrett
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