Southall Travel signs Premier League advertising deal
Southall Travel has signed a deal to advertise at English Premier League football matches in the 2016/17 season.
The major investment is part of the agency’s ongoing strategy to raise awareness of its brand.
It will see Southall Travel feature on pitch side boards at football grounds.
These will include the stadium of last year’s champions Leicester City.
The English Premier Leagure is broadcast in 212 territories to 643 million homes with a potential TV audience of nearly 5 billion.
Southall Travel MD Kuljinder Bahia said: "This is a major step for our business and shows our commitment to raising our brand awareness throughout the country.
"The Premier League is the most famous league in the World and we are sure it will have a positive impact on our brand."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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