Spirit Airlines apologizes for ‘Never A Better Time To Fly’ marketing mishap
Low fare carrier Spirit Airlines was scrambling Thursday to explain itself after a poorly worded email promotion was sent out to customers.
The ‘Never A Better Time To Fly’ promotion was sent out in error, the airline said, given the current situation.
It went out to about 25% of its email subscribers before the airline managed to halt it.
The airline apologized for the snafu after some angry comments on social media.
"We apologize for the email that was sent earlier today. It was written prior to the current situation and unfortunately sent. We are closely monitoring covid-19 and taking precautions to keep our guests & team members safe," the airline tweeted.
According to Spirit spokesperson Field Sutton, it was ‘created ages ago.’
"It’s been all hands on deck here trying to halt that distribution once it was set in motion. Though we’re in the business of selling plane tickets, we’re not in the business of being disingenuous," Sutton told Business Insider.
Coronavirus fears notwithstanding, it is in fact a fairly good time to fly for bargain hunters.
Airlines have been slashing fares to boost margins which are being crippled by the coronavirus crisis.
Budget carrier Frontier Airlines is offering up to 90% off regular fares on nearly all its routes available for booking through Monday March 16.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Euromonitor International unveils world’s top 100 city destinations for 2025