Sponsored news: BIT 2024 – Discover unique destinations and experiences

With less than a month to go, BIT Milano 2024 promises to be an unmissable experience for both travel enthusiasts and operators in the sector.

From 4 to 6 February, Allianz MiCo in Milan will be the setting for a unique gathering aimed at discovering the latest trends in tourism, with a focus on sustainability, awareness, personalisation and tech.

Welcome Travel Group, one of the key players in this area, will use its extensive network to offer a glimpse of the future of travel.

The three themed areas of the event – Leisure, BeTech and MICE Village – are designed to showcase the offerings of Italian and international exhibitors, highlighting exciting destinations, innovative services, new products and opportunities.

The aim is to provide a complete overview of the key demands of a sector that is increasingly aware of and responsive to the needs of travellers.

The range of destinations and offers is therefore wide, from more mainstream choices to experiential and personalised options, with a particular focus on slow and green tourism.

Italy is represented in its entirety, from north to south, confirming BIT as the leading marketplace for Italian products. This spans the open-air tourism in Friuli-Venezia Giulia, to Veneto, where art and nature merge, and Umbria, an oasis of peace and tradition.

Abruzzo boasts breath-taking scenery, while Lombardy combines modernity and tradition.

Sicily offers a mix of culture, history and food, as does Piedmont.

The renewed focus on internationalisation is reflected with the presence of unique foreign destinations, ranging from the Indian Ocean to the Caribbean Sea, including Cuba, Barbados and Sri Lanka.

There are important new additions, such as the Central American Tourism Agency, which represents Belize, El Salvador, Guatemala, Honduras, Nicaragua, Panama and the Dominican Republic.

Then there is the fascinating Mongolia; Jordan, rich in history, and the magical Egypt; Japan, China and the city of Tokyo are back.

Fascinating European destinations include Albania, Croatia and Slovenia.

Airlines and the cruise world are well represented with the participation of major names such as ITA Airways, Eva Airways, Trenitalia, Trenord, MSC Crociere and Cruiseline.

Among the tour operators and associations present will be Gattinoni, FTO-Turismo Organizzato, Federcongressi&eventi and ASTOI.

Attractions and leading names in the hotel industry include Gardaland, NH Milano Congress Centre (MINOR Hotels), A&O HOTELS and HOSTELS Holding GmbH.

But BIT Milano is not just a marketplace, it is also a space for meetings and dialogue aimed at predicting data and trends and providing strategic and practical tools for professional growth.

Thanks to the exclusive format of the Bringing Innovation Into Travel events, organised by Business International, Fiera Milano’s Knowledge Unit, all the players in the supply chain – associations, specialised publishers and companies – will be able to discuss the major sector trends.

These are organised around New Trends, Innovation, Sustainability.

BIT 2024 promises to be an engaging platform where visitors and operators can explore the latest tourism trends, and make meaningful connections in travel.

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