Icelolly to sponsor Family Guy and American Dad - TravelMole

Icelolly to sponsor Family Guy and American Dad

Monday, 12 Feb, 2019 0

Icelolly is targeting 16-34 year olds in the next phase of its partnership with ITV.

From this Thursday, it will sponsor both Family Guy and American Dad on late peak ITV2, the most watched digital channel for the so-called Gen Z.

Icelolly-branded sponsorship creative has been developed for both comedies in an HD animation style to match the shows.

The Family Guy creative features a central character suffering a series of holiday mishaps before eventually finding the right deal with and relaxing on the beach.

The creative has kept the style of animation and humour synonymous with Family Guy.

A fun creative for American Dad follows a spy-like character travelling the world to visit a series of ‘target’ destinations. His mission is to find the very best holiday hotspots and come up with recommendations for’s audience.

Chief marketing officer Ross Matthews said the creatives were a ‘huge amount of fun to develop’.

"I’ve honestly never laughed so much in brainstorming the creative ideas for these hilarious shows," he said.

"Everyone at is very excited about the launch of the new sponsorships – we’ve a young team and all of us are fans of Family Guy and American Dad."

Icelolly’s new adverts, with the theme ‘Do It For The Stories’, have been airing across ITV since launching during James Bond: Quantum of Solace on Boxing Day.

A channel-wide sponsorship of ITV3 afternoons also launched in early January.





Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.

Most Read

Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms

Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand

Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims

TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka

Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences

Florida’s Tourism Boom: Dana Young Analyzes Surge in UK Visitors

Elliott Ferguson’s Vision: Elevating Washington DC’s Global Appeal

Empowering Travel Agents and Tour Operators: A Conversation with Go Nexus Group President

Expedia TAAP incorporates AI for their 100,000 registered agents

Travefy CEO & Founder Talks About Their Itinerary Management For Travel Professionals

MMGY’s Jonathan Sloan: A Tale of Triumph Amidst Adversity

Unlocking Opportunities: Viator Empowers Travel Agents with Innovative Tools and Expansive Offerings

Our emails to you has bounced Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari